5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование


^ 5. The Development of Media Education in Modern Russia: Experts’ Discussion *


Creation of this text was supported by Council of the President of the Russian Federation for the Leading Research Groups of Russia (the leader 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of the project is Prof. A.Fedorov, grant NSH-657.2003.6).


Leading Russian media educators, members of Russian Association for Film and Media Education (http://www.edu.of.ru/mediaeducation) discussed about 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование their vision of the development of media education in modern Russia.

Participants:

Dr. Oleg Baranov, associate professor of the Tver State Pedagogical University, Emeritus Teacher of the Russian Federation, member of the 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование Russian Association for Film and Media Education, Union of Russian Cineastes, author of numerous publications on film and media education;

Prof. Dr. Alexander Fedorov, President of the Russian Association for Film and Media Education, main 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование editor of Russian Pedagogical Journal ‘Media Education’, pro-rector of Taganrog State Pedagogical Institute, has authored many books, textbooks, programs and articles on media education;

Dr. Svetlana Gudilina, head of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование the Laboratory of Experimental Work in the Institute of Contents and Methods of Education of Russian Academy of Education, member of the Russian Association for Film and Media Education;

Dr. Valery Gura 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование, head of the chair in Taganrog State Pedagogical Institute, member of the Russian Association of Film and Media Education; author of the monograph and articles on distance education;

Dr. Nikolai Hilko, senior research 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование fellow of the Siberian Branch of the Russian Institute of Cultural Studies, member of the Russian Association for Film and Media Education, author of many books, teaching guides, and articles about media 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование education;

Prof. Dr. Natalya Kirillova, professor of the Ural State University, member of the Russian Association for Film and Media Education, Union of Russian Cineastes, author of numerous books and articles on film 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование and media education.

Prof.Dr. Alexander Korochensky, Dean of the Journalism Faculty of Belgorod State University, member of the Russian Association for Film and Media Education, Union of the Russian Journalists 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование, author of the monograph, dedicated to problems of media criticism and media education;

Prof.Dr. Valery Monastyrsky, deputy director of the Institute of Social Work of Tambov State University, member of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование the Russian Association for Film and Media Education, author of many works on audiovisual education;

Dr. Stal Penzin, associate professor of Voronezh State University, member of the Russian Association for Film and Media 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование Education, Union of Russian Cineastes, author of many books and articles on film education;

Dr. Tatiana Shak, associate professor of Krasnodar State University of Culture and Arts, directs the Centre of Music 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование and IT, member of the Russian Association for Film and Media Education;

Prof. Dr. Alexander Sharikov, professor of the University “High School of Economics” (Moscow), member of the Russian Association for Film 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование and Media Education, author of many books and articles on media education and sociology of media.

Prof. Dr. Leonid Usenko, professor of Rostov State Pedagogical University, member of Union of Russian Journalists 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование, and the Russian Association for Film and Media Education, author of the books on history and theory of Art and Film education;


^ Alexander Sharikov:

Media education is the dynamically developing 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование field. Media pedagogy in Russia has essentially started to assert itself since the 1920s (when film education and education on the material of press developed rapidly). However it was only in 1986 that the 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование term “media education” appeared in Russian publications, while in western European countries it has been familiar since late 1960s. And if in the 1980s this direction evoked somewhat suspicious interest in Russian pedagogic community 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование, now the term is used so often (and not always to the point), that it is alarming - are the boundaries of this direction so diffused that it has become omnivorous and 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование has lost its specific character?

Achievements. Media education ideas were caught up by a lot of people in early 1990s, and by now the number of media education proponents grew by many 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование times. There are dissertations where the term “media education” is the key word, and it indicates the acknowledgement of this direction in academic circles. There are monographs on theory and history of media 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование education (Alexander Fedorov being the most active author), and numerous articles. This testifies of media education maturing as the fundamental direction in pedagogy.

There emerged the administrative necessity for 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование specialization of pedagogic personnel in media studies, systematic training of media educators, that is confirmed in documents of the Ministry of Education of Russian Federation. This is a proof of acknowledgment of media education on 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование the administrative level.

Therefore great achievements in the development of media education in Russia are to be seen. The last two-three years can be characterized as the completion 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of legitimization of this direction, and its integration with traditional pedagogical directions, both on the academic and on managerial-administrative levels.

Problems. The main problem is the fragmentation and difficulties in compatibility 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of different branches of media education. This is to a large extent due to the absence of the single universally acknowledged theory of mass communications (there are many mid- and low-level 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование theories, developed in various philosophical schools). Further on, each type of media in Russia is rather separated from the others. We can only speak of more or less degree of comprehension of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование each branch within the sphere of mass communications.

Thus, traditionally strong are the cinema theorists whose interests are mostly focused on the study of cultural and semiotic aspects. And film education is to a large 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование extent aimed at building skills of perception and critical evaluation, and less at creativity.

The theory of journalism looks quite comprehensible. It is traditionally connected to philology on the one 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование хэнд, and on the other хэнд, to social sciences, in the first place, political science and sociology. Still there is a difference here too. Journalism is an applied field. According to the 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование Russian pedagogical tradition it is customary to organize the issue of some informational production than to study theory and history of journalism. Therefore the tendency emerged to transfer students’ efforts in 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование journalism from school to extra-curricular activities. Herewith it is obvious that it is easier for teachers to set up the project of producing a newspaper or magazine, than a radio or a TV 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование program.

Internet direction deserves special attention. To a considerate degree it is associated with enthusiasts in IT. There are more quests here, and less dependence on tradition.

In my opinion 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование media education does not demonstrate the unity but on the contrary, is tied to a specific direction, comparatively autonomous fields, almost escaping intersections. Therefore it is difficult to organize the education of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование prospective media teachers, who should gain knowledge and skills in maximally wide field of media directions.

There is another problem - what is the target university major for the school students of media? Will 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование they enter the Film Institute, Journalism Departments, Schools of Advertisement and PR? Will they be able to get a job in mass communications after they leave school? Or is it just about not 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование obligatory but appealing for children sphere of practical activity, taking place extra-curricula or even out-of-school: to issue a newspaper, to shoot a video, just watch a good 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование film and discuss it? There are no simple answers to these questions. But they keep emerging.

Another problem is the compatibility of elements of knowledge from theory and practice of mass communications with material 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of other subjects, the compatibility that is absolutely not worked out.

And finally, the most vital problem: who and where should train media educators?

Generally. There are four “eternal”, key problems 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of media education:

1)What are its main aims? What do we need it for?

2)What are its content and forms? Or what is media education about?

3)How should media education integrate with other fields 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of pedagogical activity, both didactic and educational?

4)Who trains media teachers and where? What are the content and forms of higher education?

^ Stal Penzin:

I also evaluate the current condition 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of Russian media education positively on the whole. It is developing although slower than it could.

First, in 2002 the Ministry of Education of Russia registered the new university specialization 03.13.30 “Media education” (within the major 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование “Social Pedagogy”). Until that all of us, media educators, worked as if “underground”: writing research publications, introducing electives on film studies in schools and universities circum - official curricula. But now media educators 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование’ activity has gained the official status. Taganrog State Pedagogical Institute is the first one in the country to offer the specialization ‘Media education’ since academic year 2002.

The situation is far from 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование being idyllic, but the attitude to media teachers has changed: our qualification is demanded. Another important factor is that the Ministry of Education мейд a resolution to introduce the new 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование specialization as a result of the initiative of the Assembly of the Russian Union of Cineastes and the Association for Film and Media Education. Therefore, if one expresses such sort of initiative, results can 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование be achieved. It inspires.

Secondly, I’d like to acknowledge the activity of our colleagues from the Association for Film and Media Education. In the first place - professor Alexander Fedorov, who since 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование 2005 is the main editor of our new pedagogical journal ‘Media Education’ (full texts of this journal are on the web of Russian Committee of the UNESCO Program ‘Information foal All 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование’ (http://www.ifap.ru) and on the our Association web http://edu.of.ru/mediaeducation). The scientific school of media education directed by him has gained the official status of the leading scientific 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование school of the Russian Federation in Humanities since 2003, and was supported by the grants of the President of Russia, Russian Foundation for Humanities and the program ‘Russian Universities’. His colleagues and 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование he have published numerous research publications, monographs, teaching guides and programs on media education. In my native Voronezh I used to be a “loner” (for instance, in my book “Cinema in Voronezh” that came out 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование in 2004, among other things I describe my experience in teaching media for 35 years), and now I work together with many colleagues: V.Bykov, V.Polevoi, L.Romanova, and others. Only 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование for the last five years more than a dozen Ph.D. dissertations on media education were defended.

^ Alexander Fedorov:

I can cite the specific numbers. According to my estimation, since 1990 about 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование 50 candidate’s dissertations, related to media education, and 3 doctor’s dissertations have been defended in Russia. On the whole, since 1950 till present the State Degree Committee approved of more than a hundred of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование dissertations related to media education, among which are the fundamental Doctor’s thesis of Professor Yury Usov (aesthetical concept of audiovisual media education) and Lev Pressman (practical concept of media education). I would also 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование distinguish the works of Oleg Baranov, Elena Bondarenko, Inna Levshina, Valery Monastyrsky, Stal Penzin, Gennady Polichko, Yuly Rabinovich, Alexander Sharikov. Among the recent dissertations I’d like to mark the thesis of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование Natalia Legotina, Nikolai. Hilko, Irina Chelysheva, Ekaterina Yakushina, Elena Murukina, Elena Stolbnikova. In 2003 Professor Alexander Korochensky successfully defended his Doctor’s thesis in St. Petersburg. His work was dedicated to media criticism 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование, and he was the first one in Russian academia to analyze the juxtaposition points of media criticism and media education.

I would also like to acknowledge the productive activity of the 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование firm “VIKING” (Video Kino Gramotnost (video and film literacy), founded by the CEO of our Association – Professor Gennady Polichko. During its, alas, short existence in early 1990s and due to its support 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование, the Russian Association for film and Media Education successfully implemented several interesting projects. For example, in May 1991 the first Russian film lyceum was opened. International conferences on media pedagogy, Russian-British seminars 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование on media education (together with the Laboratory of Screen Arts of the Institute of Art Education of Russian Academy of Education) were held. There were first and unfortunately last national film education 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование courses in Moscow.

Today Gennady Polichko heads the Chair of the State University of Management and annually runs media education festivals for schoolchildren (first time in Uglich and Maloyaroslavets, now - in 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование northern Apatity).

Since the late 1990s the national Russian resort center for children “Orlyonok” has hosted the festivals of visual arts run by the Russian film director V.Grammatikov - with film/TV/computer 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование and journalism workshops and master classes for children and teenagers. Plus the activity of the Laboratory of Screen Arts at the Institute of Art Education of the Russian Academy of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование Education (till 2000 headed by professor Yury Usov, and now by Dr. Larissa Bazhenova). Several interested projects were implemented by the Laboratory of Media Education of the Russian Academy of Education (chaired by professor Ludmila Zaznobina 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование (1939-2000, modern chair is Dr. Elena Bondarenko), including the draft of the Standard of Media Education integrated into secondary curriculum (1998).

Media educational projects and research done by the members of our Association were 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование funded not only by the grants of the President of the Russian Federation, Russian Foundation for Humanities and Ministry of Education of Russia, but also American, German, French and 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование Swiss research grants and scholarships. Here are just some names among the leaders of research projects, distinguished by the grants - Yury Usov, Stal Penzin, Elena Bondarenko, Anastasia Novikova, Nikolai Hilko, and others 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование.

^ Svetlana Gudilina:

I’d like to фокус on school media education. Today media education in schools is developing in two main directions - as a special field of extra-curricula training and as a cross 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование-curriculum, integrated field. In both cases methods of work with media texts are under discussion. The main difference is that in extra-curricula education with more instruction hours pupils have an 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование opportunity to get the deeper insight into the work of mass media. While at other subjects, as we all understand, in the first place the subject matter objectives are dealt with, and only if 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование time permits, some elements of media education are integrated, that have junctions with the topic under study. Still it is the second direction that determines the mass integration of media education 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование for all school children, and not only for those who attend film/TV/radio/ school newspaper clubs, and other extra curricula activities.

The monitoring of the integration of media education in schools showed 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование that both for teachers and for parents it appears to be of current concern and a perspective direction. It’s a must now to talk about the increasing role of the 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование media, their influence on teenagers and the need for the special training of school children in sensible perception of media texts of different types and genres. However one needs to realize that media 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование education is not obligatory in schools and none of the federal educational standards contains the direct reference to media education, therefore not every teacher deals or planning to deal with it 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование in future.

Another detail of the condition of media education development is that the term “media education” still remains vague for the broad circle of pedagogic community. Here’s the example. Each 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование year we add new participants to our experimental field in media education. On the one хэнд, we see the enthusiasm of teachers, interested in this direction, and interest and some 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование appreciation of our research in education administration. On the other хэнд, we discover that not only some teachers but also head teachers/supervisors hear about media education for the first time. This fact should 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование be taken in consideration, although it first may sound shocking and improbable.

There always have been and will be problems in a new and “live” activity. Therefore I’d like to tell 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование also about our successes, our annual conferences “Educational Technologies of the XXI century”, which include the following sessions: instructional design, media education technologies in teaching and learning, informational - communicative technologies 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование in education, pedagogical technologies in creating media and web projects (www.art.ioso.ru ). Every year the number of participants grows along with the number of enthusiasts, who are involved in media education and information 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование culture in primary, secondary school and higher education.

^ Valery Monastyrsky:

Unfortunately I don’t have enough information to objectively evaluate the current state of media education on the whole in 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование the country. My impression is that it is still the field depending on initiative activity of enthusiasts, who are supported by the Russian Association for Film and Media Education. However there 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование are obvious achievements: journal ‘Media Education’, research publications and teaching manuals, proving of the continuous search, widening of the sphere of research interests, inclusion of new media objects.

The main problem to my mind 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование is the absence of the shaped public opinion about the necessity for media education as the component of secondary education, and media literacy as the component of general culture of the modern personality 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование. In its turn, the problem leads to another - absence of the official state demand for qualified specialists in the field.

^ Oleg Baranov:

Media education issues of children and youth are still the 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование domain of individual enthusiasts in Russia. There is no state policy about it, and we lack the purposeful and systematic state coordination in developing the theory and methods of media 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование education, forms of administration and teacher training programs.

The most prolific team that is working on these problems is the one headed by professor Alexander Fedorov. They are the closest to elaborating the 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование future model of media education.

^ Leonid Usenko:

Undoubtedly, the contemporary condition of media education in Russia is characterized by certain advantages. As it has been mentioned above, the great achievement is the 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование establishment of the new university specialization “media education” ( in 2003 the complete set of curricula for this minor was developed by the research group of members of the Association for Film and Media Education 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование headed by Alexander Fedorov). University instructors, post graduate and undergraduate students can study Fedorov’s monograph “Media Education: History, Theory and Methodology” (2001) and the textbook “Media Education and Media 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование Literacy” (2004). The research experience of 2001 is widened and deepened in the monograph co-authored by Alexander Fedorov and Irina Chelysheva “Media Education in Russia” (2002) (Irina Chelysheva defended her Ph.D. dissertation on history of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование media education in Russia), in further books by Alexander Fedorov “Media Education in Pedagogical Institutes” (2003) and “Media Education in Foreign Countries” (2003), ‘Media Education of the Future Pedagogy’ (2005). One of my Ph.D 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование. students (N.Vedenejeva) is going to defend her thesis on the pedagogical lessons of Italian neo-realism. Thus, there are obvious academic achievements in history and theory of media education 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование.

However some aspects of practice of media education, in particular - film education in schools and universities - are less impressive. For today’s young generation the experience of interaction with media culture (alas!) is connected with 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование the bombardment of American media garbage. And this leads to creation of stereotypes that are so hard for teachers to oppose to. As a rule, practical film education is more successful not 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование in schools and colleges but in film/video clubs, although media education now is increasingly integrating into traditional subjects.

Speaking of the media education practice in Rostov-on-Don 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование, I’d like to mention TV programs by E.Berezhnaya, broadcasted on the TV channel Don-TR. Rostov State university offers courses in media and film, journalism. I’m teaching film studies courses 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование in Lyceum under the Rostov State Univeristy, in the Institute of Business, Management and Law, in Rostov State Pedagogical University. Film club movement is reviving in Rostov too: S.Novikova and A.Mityuhin 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование direct two of them. The centre of media education in Don region is now Taganrog State Pedagogical Institute with its various projects and programs.

^ Nikolai Hilko:

Certainly the present condition of the 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование development of media education in Russia can be considered dynamic, but leaves much to be desired, especially in Siberian regions. Film education in the form of electives, extra-curricula clubs are replaced by 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование elite video clubs, accumulating the flow of Western film production. At the same time the opportunities of media education on the material of press are being widened because of the growing 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование number of higher education institutions training journalists, including television journalists. Media education requires application of modern digital and information technologies, providing the conditions for the realization of socio-cultural regional projects, initiatives 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование on setting up the “preserved areas” within the ecology of screen culture, film/TV centers of retrospective character.

In training future specialists in advertising, the creativity in screen sphere plays a special role 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование, being based on the set of methods of pragmatic image creation. However there are problems in somewhat “soullessness” of modern ads, their alienation from the creative potential of a 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование client.

The integrated media education provides opportunities for the realization of interactive web technologies in intellectual, aesthetic and art directions. There’s a tendency to integrate interactive computer programs in traditional knowledge systems.

Photo-creativity 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of pupils needs to be developed too, either in out-of-school clubs, or at “young technician’s stations”. Low quality and vulgarity of some TV/radio production raises the 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование question of the responsibility of people running media agencies before the youth. Hereby television is increasingly becoming a team creative activity in media education - for example, within the framework of the reflection of pupils 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of the events of their micro environment of education and leisure in schools, and out-of-school clubs. Children’s TV journalism moulds the system of perception and the new 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование way of thinking, thus promoting the cultural creativity, integration of media technologies into developing knowledge.

^ Natalya Kirillova:

I think that media education in our country is on the right track, and can be viewed 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование as a developing system. There are a lot of accomplishments in the field:

-the experience of preceding decades in film/media education, both Russian and foreign, has been studied and 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование summarized;

-Russian Association for Film and Media Education (founding members included N.Lebedev, Y.Usov, O.Baranov, S.Penzin, I.Vaisfeld and others; since 2003 the Association has been headed by A.Fedorov and G 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование.Polichko);

-formation of the system of main directions in media pedagogy;

-development of the administrative necessity for teacher training in media education.

Still the problem here is much bigger 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование that it seems at first sight, and namely, in consists in the fact that “super-task” of media education is not determined completely, unlike the well elaborated methodology of media education. Theoretical-conceptual basis 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of media education, implemented for many years by representatives of different sciences (journalism, art studies, pedagogy, cultural studies, sociology, aesthetics, etc.) independent from each other, led to the field narrowness as the 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование main problem of Russian media education. One of the principal objectives today is the scientific-methodological integration, consolidation of all efforts - of academicians, practitioners, authorities - to determine the main directions of media 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование education as the factor of social modernization. I believe this aim is able to unite the efforts of teachers and critics, journalists and cultural studies educators, sociologists and politicians in forming 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of the new public consciousness, spiritual culture of a personality.

^ Tatiana Shak:

I’ll try to express my point of view not as a media educator but as a musicologist working 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование on the problem of integrating principles of media education into the practice of supplementary training of a teacher of music and a musician.

It’s quite difficult to define the current state of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование media education component in modern music education. Unfortunately, we face the insufficient awareness of professional musicians of this direction. The term itself and its definition raise questions. For example, the course “Computer applications 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование in music”, aimed at providing the elementary computer literacy for future musicians, is sometimes equated to media education!

There are a lot of reasons for a discreet attitude of musicians to media education 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование. They include the conservatism of the conservatory’s education, resisting any innovations, and psychological motives (for many musicians it’s more important to HEAR, than to SEE. Sound for them is self 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование-meaningful, all-sufficient; it substitutes the visual imagery, and doesn’t become a sound design. It should be noted that methodology of media education, focusing on screen arts, in our opinion 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование is underestimating the role of music as an essential component of a media text.

Still the modern condition of musical culture demands a certain updating in training of professional musicians 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование. And we can’t do without media technologies.

The music conservatory of Krasnodar State University of Culture and Arts is integrating the media pedagogy in music education and is working on creation of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование supplementary training for musicians in new qualifications, that emerged due to the development of musical culture and music business in Russia. We’ve accumulated considerate experience in creative student production accentuating 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование the musical component (ads, music videos, television programs, etc.).

^ Oleg Baranov:

The media education of the 1960’s - 1970s appears to me as the most interesting. This period is characterized by the great involvement of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование Arts agents in rising of the audiovisual culture of the youth. We witnessed an amazing phenomenon-junction of the pedagogy and Arts studies: teachers became art critics, and art critics became teachers 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование. It’s at the intersection of education and arts studies that were developed the mutually enriching models of film education in Tver, Voronezh, Kurgan, Armavir, Moscow and Taganrog. Provincial centres of film education 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование were leading in the field. In Moscow and then Petersburg these models were synthesized, and the general strategy of the development of the film education system with joint efforts 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of state structures of culture and education was clarified. The Union of Cineastes took an active part in this too.

Press of the 1960s - 1970s paid considerate attention to the system of film 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование education, summarized the work experience. Magazines “Cinema Art”, “People’s Education” published very interesting articles related to this topic. Publishing houses BPSK and ‘Prosveschenije’ published series of books on film education in different regions 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of the country. Actors, directors, screen writers were often guests of young film clubs, which hosted interesting meetings.

Today, for example, in Tver, there are constant film productions, including 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование feature films and TV series. But one can’t even come close to the film group, not to mention arranging the meeting with school children. Newspapers inform readers about the hotel the film crew 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование is staying at, which sauna they go to, what they eat, etc. but not a word of the artistic problems of modern cinema art…

^ Nikolai Hilko:

If we speak about the accumulated 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование experience in media education in Russia, the following activities are considered by us as the most valuable for the current sociocultural situation:

-establishment of contacts on film/media education between 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование universities, colleges of Arts, schools and pre-school institutions;

-regular national and regional conferences on urgent problems of media culture and media education, exchange of practices;

-media centers activity, comprising traits of a 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование movie theater and a film club, including show programs and at the same time working in education, entertainment, and “edutainment”;

-activity of film clubs as the form of social life and social 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование communication (incl. screenings of film classics, propaganda of the best works of art of cinema art, etc.);

-screenings of amateur films, the movement of film fans, their collaboration with television, combining the technical and 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование creative training;

-polycultural classes using media in the space of the dialogue of cultures;

-film/TV/ video workshops, synthesizing education and leisure (film lyceums, arts lyceums) in the system 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование of the supplementary education;

-informal voluntary clubs in children radio centers at summer camps, schools, colleges;

-clubs of photography, with “exchange circles”, regular exhibitions, social- publicist collections, etc.;

-film museums and children film 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование theaters;

-educational projects on TV channels using computer graphics, archive and new film/photo/video documentary;

-creation of the folklore television programs engaging school pupils;

-slide-clubs, screen photography studios, festivals of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование this direction;

-film/video centers, providing service for kindergartens, schools and summer camps.

^ Tatiana Shak:

The most considerable result of the efforts of several generations of enthusiasts of media education in Russia is 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование the accreditation of the new minor in education - “Media education” and journal ‘Media Education’. Plus the number of books by Alexander Fedorov on media education.

^ Alexander Korochensky:

In my opinion most important 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование is the experience collected by the representatives of film education - the direction, that has successfully developed in Russia for many decades and was based on the profound national traditions of 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование theory of cinematography and film criticism.

^ Valery Gura:

For me, too the film education experience seems to be very valuable, including organization of film clubs, film forums, supported by the developed film studies.

Valery 5. The Development of Media Education in Modern Russia: Experts’ Discussion * - А. В. Федоров Медиаобразование Monastyrsky:

I am of the same opinion…



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